Elana Rabin

Elana Rabin

Chief Marketing and Communication Officer

Elana is a strategic communications and media relations professional with over a decade of experience driving brand awareness, shaping messaging strategies, and leading high-impact campaigns across global markets. With expertise in the outdoor, lifestyle apparel, and environmental sectors, she has successfully managed cross-functional teams, overseen high-profile brand initiatives, and led experiential media trips from the jungles of Guatemala to the glaciers of the Pacific Northwest. As Chief Marketing and Communications Officer, her passion for leveraging storytelling to influence sustainable change will drive the development and execution of integrated marketing, branding, and communications strategies for the business.

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